Virtual Run Series

Launched in 2016, the Rock 'n' Roll Virtual Run Series introduced a new way to run a Rock 'n' Roll race. This latest offering provided a low-barrier of entry for runners who were new to the Rock 'n' Roll brand while also re-engaging our existing runner base with a completely different experience.

Concept • Strategy • Creative Direction • Art Direction • Copywriting

"Pixel Bar" design element (inspired by braille) and color palette. — "Pixel Bar" design element and color palette.

Type treatment — Type treatment

Landing Page — Landing Page