6420 Sequence

This campaign welcomed 170 employees to Competitor Group's brand-new San Diego headquarters located at 6420 Sequence Drive. The text-focused creative featured one-liners that communicated various features and amenities of the new campus. Working with HR and Culture teams, a week-long "open house" celebration also took place and featured a photo booth, company fun run, and happy hour.

Concept • Strategy • Creative Direction • Art Direction • Copywriting

Drone shot of the building — Drone shot of the building

Posters – placed around the office. — Posters – placed around the office.

Photo booth backdrop — Photo booth backdrop

Postcard – handed out to all CGI employees. — Postcard – handed out to all CGI employees.

Lobby entrance — Lobby entrance